How To Present ROI Effectively
Work out your own ROI
To The Board
The link between branding and ROI is a near-famously fuzzy one.
We can all sympathise with any marketer who presents a requirement for a branding project only to be asked by a slightly argumentative board member ‘OK, show me how much extra profit a new logo will generate us and I’ll sign it off’.
Understand the basics inside out.
What does ROI mean to your board and why is it important to them?
8 helpful tips
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THE GUIDE INCLUDES:
DEMONSTRATING ROI TO THE BOARD
Presentation might not be able to save poor ROI, but it can make good ROI shine. It can also be the difference between your board understanding what you are showing them and having no idea what your figures refer to.
Knowing what to measure is not the same thing as arriving at an ROI figure. Yes, that’s right, there’s some maths to do! What’s more: you should expect to have to explain how you arrived at the figures, even defend them on occasion.
8 Hints, Tips & Methods Every Marketer Should Know
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Proving Brand ROI